With digital signage becoming increasingly popular year-on-year there are frequently more and more locations where these useful and dynamic information and advertising are being installed.
One activity and location that has found real benefits in outdoor digital signage has been in the ski slopes of Canada, America and Europe.
Digital signage is a good solution for this type of location as traditional signage struggles to be seen as the harsh cold and snow often covers and fades normal signs.
LCD displays do of course need protecting from the cold and weather elements and this is taken care of normally by the LCD enclosure.
Insulated and heated LCD enclosures allow any LCD, back-lit LED or plasma screen to be taken outdoors in sub-zero temperatures. These devices not only provide a weatherproof barrier to ensure snow, sleet and rain doesn't penetrate the enclosure and damage the screen but also they contain heaters, insulation and thermostatic controls to ensure the screen is operating at the optimum temperature no matter what the ambient is like.
Other technologies are also included in some of the high-end outdoor LCD enclosures such as heated screens to prevent misting and anti-glare glass to prevent sun-glare.
From advertising messages, ski lift operation hours to the quality of the snow - all can be relayed in real time using digital signs. It is also advantageous in times of emergency as avalanche and other warnings can also be relayed.
Ski slopes are just one of a number of industries that are discovering the advantages of outdoor digital signage, and more and more applications for this dynamic new medium are being implemented everyday.
Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts
Tuesday, April 13, 2010
Recommended Locations For Outdoor Digital Signage for Usage
Outdoor digital signage is the fastest growing sector in the out of home advertising sector. One of the reasons for the rise in take of digital outdoor signage systems is the high volume of views an outdoor TV screen will receive compared to an indoor campaign.
However, not every outdoor location is ideal for digital signage and it is important to ensure the signs are as visible as possible and ensuring you find the correct location is one way of achieving this.
Bus shelters/ transport terminals
Transport hubs are great locations for digital outdoor signage as they are locations where people are forced to wait. So bus shelters, railway platforms and even taxi ranks provide a great opportunity for outdoor digital signage and outdoor advertising as the audience is captive and quite often attracted to the signage content because it helps to alleviate waiting times.
High street bill boards
The high street is another great location for outdoor digital signs. While the audience along the high street can't be described as captive, they are at least enough of them to make the use of any outdoor digital billboard or screen well worth while.
Roadside billboards
Another place where digital billboards are being used and slowly replacing the conventional print hoardings are along roadsides. The giant billboards that have commonly advertised to commuters are slowly being replaced with more and more digital signage versions providing more engaging content.
Waiting Areas
Any outdoor area where people are forced to wait provides a great opportunity for digital signage. Lines and queues in theme parks are one example but any location where people have little choice but to wait provides an opportunity to target them for advertising purposes.
Shop Frontages
Digital signage is incredibly popular with the retail sector but while many retailers employ screens instore, these are merely advertising to people that are already customers. Digital signs can be far more useful as a method of attracting new customers into the store and placing a digital sign outside on the shop frontage is one possible way for doing that - also taking into account that more people will pass by and see the outdoor digital sign than will enter the store and view any of the indoor ones.
However, not every outdoor location is ideal for digital signage and it is important to ensure the signs are as visible as possible and ensuring you find the correct location is one way of achieving this.
Bus shelters/ transport terminals
Transport hubs are great locations for digital outdoor signage as they are locations where people are forced to wait. So bus shelters, railway platforms and even taxi ranks provide a great opportunity for outdoor digital signage and outdoor advertising as the audience is captive and quite often attracted to the signage content because it helps to alleviate waiting times.
High street bill boards
The high street is another great location for outdoor digital signs. While the audience along the high street can't be described as captive, they are at least enough of them to make the use of any outdoor digital billboard or screen well worth while.
Roadside billboards
Another place where digital billboards are being used and slowly replacing the conventional print hoardings are along roadsides. The giant billboards that have commonly advertised to commuters are slowly being replaced with more and more digital signage versions providing more engaging content.
Waiting Areas
Any outdoor area where people are forced to wait provides a great opportunity for digital signage. Lines and queues in theme parks are one example but any location where people have little choice but to wait provides an opportunity to target them for advertising purposes.
Shop Frontages
Digital signage is incredibly popular with the retail sector but while many retailers employ screens instore, these are merely advertising to people that are already customers. Digital signs can be far more useful as a method of attracting new customers into the store and placing a digital sign outside on the shop frontage is one possible way for doing that - also taking into account that more people will pass by and see the outdoor digital sign than will enter the store and view any of the indoor ones.
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